Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim’s career through the realm of movie marketing.
The memoir offers a behind-the-scenes access journey of studio life, navigating tricky relationships with movie stars and directors, and working on classic campaigns including The Shawshank Redemption, A Few Good Men, Happy Feet, Million Dollar Baby and the Harry Potter franchise.
Reviews
"The early days of Castle Rock were the most creatively fulfilling years of my life, and Jim Fredrick was a big part of that. He ran our marketing department and even made our stinker films look good. If you want to know what it takes to market a film, Opening Weekend is a must-read."
Rob Reiner | Filmmaker
"Long before reading his book, I told Jim to title it Putting Asses in the Seats. Wisely, he ignored me. Having now read it, I have to say Opening Weekend perfectly captures the anxiety, exaltation, and soul-crushing dread of film marketing. Whether it be the hair-pulling frustration of failing to sell a great movie, or the moral colonoscopy endured trying to sell a stinker, this book gives both the show biz pro and the civilian movie lover an inside look at the incredible, multimillion-dollar crap shoot that is big-time moviemaking. When I finished Opening Weekend, I said a quiet prayer, thanking God I work in television."
Chuck Lorre | Television Producer
"Opening Weekend is for anyone who ever wondered how they were convinced to see a terrible movie. Jim takes us behind the curtain revealing the inspiration, desperation, and pure fun of marketing movies. Insightful and full of juicy details! If you love movies, you must read Opening Weekend."
Barbara Glazer | Clio Entertainment Lifetime Achievement Award winner