Meet Jim
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as President of Marketing at Castle Rock Entertainment; SVP, Creative Advertising at Warner Bros.; and EVP of Marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
He is a tenured Professor in Entertainment Marketing at Dodge College of Film and Media Arts, Chapman University – the 4th ranked film school in the country – teaching courses in entertainment marketing. As an acknowledged expert in the field, Fredrick also teaches and lectures around the world as a Fulbright Specialist, with appointments at Toronto Metropolitan University, FAMU (Prague), and Loyola Marymount University.
He is the author of “Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops,” the only book of its kind that studies the art of film marketing and advertising.
He is the 2025 Clio Entertainment Impact Award recipient for his 40-year career as a trailer maker, studio executive, teacher and author. He has supervised over 200 advertising campaigns for such films as The Shawshank Redemption, The Iron Giant, Oscar-winners’ Million Dollar Baby and Happy Feet, and the widely beloved Harry Potter franchise.
When he’s not producing his podcast, you’ll find Jim sharing his latest takes on food, films, and sports in his Substack, Forks, Films and Fouls.
Impact Award Honoree | Clio Entertainment Awards 2026
Watch Jim’s Award Reel | Learn More About the Impact Award
Member | Academy of Motion Picture Arts and Sciences - 30 Years
Advisory Board Member | Hollywood Reporter Key Art Awards - 15 years
Hollywood Reporter Key Art AwardsWinner (30)
LA Art Directors Award Winner
Golden Trailer AwardsWinner (4)
Telly Awards Winner(5)
Accolades
Fulbright Specialist
Professor Fredrick is a certified Fulbright Specialist, teaching master classes and lecturing on film marketing and his book, Opening Weekend. His most recent Fulbright assignment was a two-week residency at Toronto Metropolitan University, where he taught ten courses and lectured to faculty and students.
Dodge College of Film and Media Arts, Chapman University
Full-time, tenured professor of Public Relations and Advertising at the 4th ranked film school in the country. He teaches Entertainment Marketing, Producing Commercials, Motion Picture Advertising, and Film Advertising NYC, an Interterm travel course.
Teaching Experience
Screen Gems | Executive Vice President, Marketing 2008-2010
Responsible for all phases of motion picture marketing including
publicity, promotions, media, digital, research, and creative advertising. Campaigns include: Dear John, Obsessed, Resident Evil: Afterlife, Takers, Legion, Easy A
Warner Bros. | Senior Vice President, Creative Advertising 1996-2008
Responsible for the creation of all advertising materials such as theatrical trailers, TV spots, internet ads, print and outdoor. Campaigns include: Harry Potter 1,2,3,4, & 5, Eyes Wide Shut, The Green Mile, Analyze This, The Perfect Storm, Million Dollar Baby, Charlie and the Chocolate Factory, 300, Happy Feet, Get Smart, Three Kings, Kangaroo Jack, Corpse Bride, Sisterhood of the Traveling Pants, A Cinderella Story, What A Girl Wants, Pay It Forward, Collateral Damage, Terminator 3, License To Wed, The Iron Giant, Malibu’s Most Wanted
Castle Rock | Head of Marketing 1990-1996
Responsible for all phases of marketing including in-house editing of audio-visual materials. Campaigns include: A Few Good Men, City Slickers, Misery, The Shawshank Redemption, Before Sunrise, Waiting for Guffman, Malice, Best In Show, Absolute Power, Honeymoon in Vegas, Dolores Claiborne, A Mighty Wind, City Slickers 2, Mr. Saturday Night, Needful Things, Hamlet, Othello
Intralink | Producer/Editor 1983-1990
Campaigns include: The Color Purple, Batman, Cocoon, The Fabulous Baker Boys, The Last Temptation of Christ, Jacobs Ladder, The Lost Boys